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Saturday March 17 is Brain Awareness Day, and to celebrate, the Museum of Discovery will admitting the first 200 visitors FREE! You will find special demonstrations and exhibits presented by the Arkansas Chapter of the Society for Neuroscience, focusing on how the brain works and why it’s important to study it.

Representatives from the Center for Toxicological Research (NCTR), the University of Arkansas Medical Sciences (UAMS) Brain Imaging Research Center and Hendrix College will have displays and exhibits throughout the museum. Also, they will perform demonstrations on circulatory, respiratory and nervous systems, and show visitors of all ages the importance of good nutrition and a healthy lifestyle.

“Understanding the human brain is no small feat. It is our core component, our chief executive officer, if you will. When we see what our brain does and how it affects our entire body, it’s a pretty powerful teaching moment,” said Nan Selz, the museum’s executive director.

“We’re happy to host this event again this year, because it falls in line with our mission of promoting health-related science. We’re glad to once again partner with the Society for Neuroscience’s Arkansas Chapter,” she added.

Brain Awareness Week (BAW) is the global campaign to increase public awareness of the progress and benefits of brain research. Every March, BAW unites the efforts of partner organizations worldwide in a celebration of the brain for people of all ages.

Demonstration Line-Up:

Jell-O for Brains – Children can put arteries onto the brain

Why Are You Acting Like That? – Test your behavior with an operant test panel

Your Eyes Are Playing Tricks on You – Discover how our eyes and brains can deceive us!

The Mission of the Museum of Discovery is to ignite a passion for science, technology and math in a dynamic, interactive environment. It is a leading resource for informal science education. Founded in 1927, it is the oldest museum in Little Rock.

General Museum Information: Admission – $10 ages 12 and up, $8 ages 1-11, free under 1, members free. Hours of Operation – 9:00 am to 5:00 pm Tuesday through Friday, 1:00-5:00 pm Sunday. Usually closed on Mondays, the museum will be open on March 19 for Spring Break.

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